Appearing in The Reader section of Evening Standard.
Tourism is worth an estimated £127 billion to the UK economy. The tourist guiding industry has been decimated by the impact of the pandemic. It is likely that our Blue Badge Tourist Guides will lose most of their work this year. However, we continue to take a positive view and many of our guides have launched virtual tours, blogs and talks via social media platforms #LondonTogether.
We pride ourselves on being the best guides and we’ll bounce back, introducing a resurgent tourist market to all that our wonderful island nation has to offer.
Marilyn Collis, President, Institute of Tourist Guiding