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c] Promoting the family of qualifications and awards to the public and profession alike, to achieve clarity and greater understanding of the profession:
Colleges and institutions which offer guide training courses, owners of sites and visitor attractions who provide training for their staff, as well as local and regional tourist bodies are encouraged to have their courses accredited by the Institute so that those who are successful on the course can receive a nationally recognised qualification and be eligible to apply to join the Institute at the appropriate level.
d] Putting in place and enforcing a code of conduct for all those who join the Institute:
On first registration all are required to sign a code which lays down the standards of professional behaviour they are required to meet. Any breaches brought to the attention of the Institute are investigated by the Professional Conduct Committee which has the power to impose sanctions.
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