The Green Badge, or Level 3 equivalent (e.g. City of
Specified area: City, Town Borough or defined area of countryside
- Flexible route
If you are interested in working full or part-time guiding
visitors round an area such as a city or town centre or in a site
like a visitor attraction, historic building or heritage resource,
then this qualification is for you.
Q: What sort of work can I expect to do at Level
You will have a qualification enabling you to
- offer flexible route walking tours in a specified area as
- guide in two contrasting environments (both exterior and
- have an in-depth knowledge of your specified area
- have a range of communication skills essential for the delivery
of an effective commentary and presentation.
Exceptionally the qualification could cover one flexible route
tour on foot and one fixed route coach tour or similar.
Q: Do I need previous guiding or tourism
No. This qualification is open to all and no specific prior
educational experience, knowledge, or attainment is needed. However
you may benefit if you already work in an occupation where you are
occasionally required to make announcements or brief presentations,
or speak another language. See Languages
An interest in the arts, history or other related subjects such as
architecture is beneficial, but no qualification is essential.
Enthusiasm, curiosity and a lively interest in people are
Q: What does the training entail?
The Institute accredited course is quite demanding, with 80-100
contact hours (time attending lectures or practical sessions on
site) and in addition some 180 hours of private study.
Courses are usually run when there is a demand for guides in a
particular area, by local and regional tourist bodies or colleges
and institutions. They are part-time, with evening lectures and
practical training at weekends, so you can qualify while still
doing a full-time job.
On completion you will be assessed with one written and two
practical examinations. You will also be tested on your ability to
plan a tour on foot to meet the particular needs of a given group
of visitors. See Examinations
Q: How do I find out more about courses and their
If you have applied to a training provider to do a city or visitor
attraction course as described here, or if you would like to know
if there is a level 3 course running in your area, check to see if
it has been accredited by the Institute of Tourist Guiding at Level
3 in the Training section.
Q: How much employment can I hope to get?
- This will depend on your specified area of qualification.
- The local authority, town borough or visitor attraction where
you are qualified will usually provide you with work as demand
requires, frequently on a rota basis.
- Fluency in one or more languages will increase your work
Tourism is a seasonal and volatile business, very susceptible to
world disasters and economic uncertainty which can affect visitor
Earnings may vary according to your area, but it is a risky
profession as a sole source of family income. It is however ideal
for a second breadwinner, and for those wanting a flexible job to
fit round family or other commitments.
Q: What career development will Level 3 give
This qualification will provide you with the foundation for
progression to Level 4 and the Blue Badge.
As a successful candidate at this level you will be eligible to
apply to join the Institute as an Associate. See Joining