To achieve and maintain recognition of the profession of Tourist Guiding and related occupations and to put in place uniform standards for qualifications at all levels, the Blue Badge being the highest award.

To provide for examinations and/or assessments for qualifications at all levels and to make awards.

To promote the family of qualifications and awards to the public and profession alike, to achieve clarity and greater understanding of the profession and related occupations.

To put in place and enforce a Professional Code of Conduct for all those who join the Institute.

To encourage all qualified tourist guides and all those who hold qualifications in related occupations to join the Institute.

To provide professional services for those who join the Institute, including by the publication of an annual National Register.