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  • "To develop, maintain and promote standards of the highest quality in tourist guiding
  • To serve as the professional body for qualified tourist guides
  • To hold the national register of qualified tourist guides

To achieve this, our Strategic Objectives are:

  • To put in place uniform standards for qualifications at all levels.
  • To provide for examinations at all levels.
  • To promote Institute qualifications and awards within the tourism industry and others.
  • To influence government and tourism bodies to adopt the qualifications as the symbol of quality in tourist guiding.
  • To encourage the tourism industry and individual travellers to use Institute qualified tourist guides.
  • To put in place and enforce a Professional Code of Conduct for all those who join the Institute."
 

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